Market Development Division (MDD) will provide functional focus in the provision of assistance on product and market development concerns. (DA Approved Rationalization)
- Undertake analysis and related research on agribusiness and market trends for agriculture and fishery products in coordination with DA units, agencies and Agriculture Attachés.
- Promote agricultural and fishery products both in the local and export markets and coordinates on related matters with concerned government agencies.
- Establish networking, market matching and facilitation of linkages, including preparation of relevant directories of buyers, sellers and agribusiness players. Explore market opportunities, through trade fairs and exhibits, in-store promotions, market testing, and the like, both locally and abroad.
- Maintains a directory of buyers and sellers of agricultural products.
- Market Matching Process Flow: Buyer’s Inquiry/Market matching Process Flow: Seller’s Inquiry
- a. Receive walk in clients.
- b. Refer the client to concerned staff (Market matching Unit).
- c. Provide matching Form (Form A for Buyer and B for Seller) and Client Satisfaction Survey (CSS) to filled up by client.
- d. Evaluate and assess buyers and seller’s needs.
- e. Validate seller’s information.
- f. Refer to Regional Field Office-Agribusiness and Marketing Division (AMAD) as necessary.
- g. Request client to fill up CSS form.
- h. Record/note action taken, date and time in the CIF and submits the forms for MDD File.
- i. Keep the CIF and CSS on MDD File.
- Participation to trade Events
- a. Disseminate list of trade events to be participated for the year.
- b. Start preparatory work.
- c. Evaluate interested companies and select exhibitors based of criteria.
- d. Conduct series of meetings: orientation, discussion of arrangements for the event and pre-departure.
- e. Attendance to event.
- f. Conducts post evaluation and monitoring.
- ADC Accreditation
- a. Prepare letter addressed to AMAS Director.
- b. Submit together with the following basic documents that are certified true copies and signed by authorized signatories.
For Processed Food
- 1. License to Operate (LTO) issued by the Philippine Food and Drug Administration
- 2. Company Registration (SEC, CDA, DTI)
- Company By-Laws
- Article of Incorporation/Article of Corporation
For Single Proprietorship/Partnership
- DTI Registration
- DTI Registration
- 3. BIR Registration
- 4. Business Permits
- 5. Company profile (including Processing Plant Profile)
- 6. Product Description
- 7. Pricing Structure and suggested retail price
- 8. Certificate of Good Standing
- 9. Board Resolution (authorized signatory to the MOA)
- 10. Audited Financial Statement of the Company
Optional (when available)
- Certificate of Product Registration (if any)
- Local and International accreditation and certification (GAP, GMP, HACCP, Organic, Ecocert, etc.)
- c. Submit product samples for inspection.
- a. Labelling
- b. Nutritional facts
- c. List of ingredients
- d. Manufacturing and Expiry dates
- d. Categorize the products.
- a. Promotion materials
- b. Shelf talkers/table top signage
- a. Preparation of Product order
- b. Promotion material
- c. Product for sampling
- e. Sign the Supplier’s Manual Agreement.
- f. Set up product in the display area
- g. Order products for retail at the ADC display area.