Market Development Division (MDD) will provide functional focus in the provision of assistance on product and market development concerns. (DA Approved Rationalization)

FUNCTIONS

• Undertake analysis and related research on agribusiness and market trends for agriculture and fishery products in coordination with DA units, agencies and Agriculture Attachés.
• Promote agricultural and fishery products both in the local and export markets and coordinates on related matters with concerned government agencies.
• Establish networking, market matching and facilitation of linkages, including preparation of relevant directories of buyers, sellers and agribusiness players. Explore market opportunities, through trade fairs and exhibits, in-store promotions, market testing, and the like, both locally and abroad.
• Maintains a directory of buyers and sellers of agricultural products.

1. Market Matching Process Flow: Buyer’s Inquiry/Market matching Process Flow: Seller’s Inquiry
   
   
   • a. Receive walk in clients.
   • b. Refer the client to concerned staff (Market matching Unit).
   • c. Provide matching Form (Form A for Buyer and B for Seller) and Client Satisfaction Survey (CSS) to filled up by client.
   • d. Evaluate and assess buyers and seller’s needs.
   • e. Validate seller’s information.
   • f. Refer to Regional Field Office-Agribusiness and Marketing Division (AMAD) as necessary.
   • g. Request client to fill up CSS form.
   • h. Record/note action taken, date and time in the CIF and submits the forms for MDD File.
   • i. Keep the CIF and CSS on MDD File.
     
     
2. Participation to trade Events
   
   
   • a. Disseminate list of trade events to be participated for the year.
   • b. Start preparatory work.
   • c. Evaluate interested companies and select exhibitors based of criteria.
   • d. Conduct series of meetings: orientation, discussion of arrangements for the event and pre-departure.
   • e. Attendance to event.
   • f. Conducts post evaluation and monitoring.
     
     
3. ADC Accreditation
   
   
   • a. Prepare letter addressed to AMAS Director.
   • b. Submit together with the following basic documents that are certified true copies and signed by authorized signatories.
     .
     For Processed Food
     
     
     • 1. License to Operate (LTO) issued by the Philippine Food and Drug Administration
     • 2. Company Registration (SEC, CDA, DTI)
       
       For Corporation
       
       
       • Company By-Laws
       • Article of Incorporation/Article of Corporation
         
         For Single Proprietorship/Partnership
         
         
         • DTI Registration
           
           
     • 3. BIR Registration
     • 4. Business Permits
     • 5. Company profile (including Processing Plant Profile)
     • 6. Product Description
     • 7. Pricing Structure and suggested retail price
     • 8. Certificate of Good Standing
     • 9. Board Resolution (authorized signatory to the MOA)
     • 10. Audited Financial Statement of the Company
       
       Optional (when available)
       
       
       • Certificate of Product Registration (if any)
       • Local and International accreditation and certification (GAP, GMP, HACCP, Organic, Ecocert, etc.)

• c. Submit product samples for inspection.
  
  • a. Labelling
  • b. Nutritional facts
  • c. List of ingredients
  • d. Manufacturing and Expiry dates

• d. Categorize the products.
  
  For Display
  
  
  • a. Promotion materials
  • b. Shelf talkers/table top signage
    
    Retail
    
    
    • a. Preparation of Product order
    • b. Promotion material
    • c. Product for sampling

• e. Sign the Supplier’s Manual Agreement.

• f. Set up product in the display area

• g. Order products for retail at the ADC display area.