Market Development Division (MDD) will provide functional focus in the provision of assistance on product and market development concerns. (DA Approved Rationalization)


  • Undertake analysis and related research on agribusiness and market trends for agriculture and fishery products in coordination with DA units, agencies and Agriculture Attaché
  • Promote agricultural and fishery products both in the local and export markets and coordinates on related matters with concerned government agencies.
  • Establish networking, market matching and facilitation of linkages, including preparation of relevant directories of buyers, sellers and agribusiness players.
  • Explore market opportunities, through trade fairs and exhibits, in-store promotions, market testing, and the like, both locally and abroad.
  • Maintains a directory of buyers and sellers of agricultural products.
  1. Market Matching Process Flow: Buyer’s Inquiry/Market matching Process Flow: Seller’s Inquiry

          a.   Receive walk in clients.
          b.   Refer the client to concerned staff (Market matching Unit).
          c.   Provide matching Form (Form A for Buyer and B for Seller) and Client Satisfaction Survey
                (CSS) to filled up by client.
          d.   Evaluate and assess buyers and seller’s needs.
          e.   Validate seller’s information.
          f.   Refer to Regional Field Office-Agribusiness and Marketing Division (AMAD) as necessary.
          g.   Request client to fill up CSS form.
          h.   Record/note action taken, date and time in the CIF and submits the forms for MDD File.
           i.   Keep the CIF and CSS on MDD File.

  1. Participation to trade Events


        a.   Disseminate list of trade events to be participated for the year.
        b.   Start preparatory work.
        c.   Evaluate interested companies and select exhibitors based of criteria.
        d.   Conduct series of meetings: orientation, discussion of arrangements for the event and
        e.   Attendance to event.
        f.   Conducts post evaluation and monitoring.

  2. ADC Accreditation

        a.   Prepare letter addressed to AMAS Director.
        b.   Submit together with the following basic documents that are certified true copies and signed
               by authorized signatories.

             For Processed Food

        1. License to Operate (LTO) issued by the Philippine Food and Drug Administration
        2. Company Registration (SEC, CDA, DTI)

                     For Corporation

          • Company By-Laws
          • Article of Incorporation/Article of Corporation

                    For Single Proprietorship/Partnership

          • DTI Registration
        1. BIR Registration
        2. Business Permits
        3. Company profile (including Processing Plant Profile)
        4. Product Description
        5. Pricing Structure and suggested retail price
        6. Certificate of Good Standing
        7. Board Resolution (authorized signatory to the MOA)
        8. Audited Financial Statement of the Company

                   Optional (when available)

          • Certificate of Product Registration (if any)
          • Local and International accreditation and certification (GAP, GMP, HACCP, Organic, Ecocert, etc.)

          c.   Submit product samples for inspection.

               a.   Labelling
               b.   Nutritional facts
               c.   List of ingredients
               d.   Manufacturing and Expiry dates

          d.   Categorize the products.

               For Display

                a.   Promotion materials
                b.   Shelf talkers/table top signage


                a.   Preparation of Product order   
                b.   Promotion material
                c.   Product for sampling

           e.   Sign the Supplier’s Manual Agreement.
           f.   Set up product in the display area
           g.    Order products for retail at the ADC display area.

Agribusiness Promotion Division (APD) will serve as the advocacy unit of the DA which promotes a market –driven approach in enticing potential partners that would enhance the production, distribution and dissemination of agribusiness products and services both locally and abroad. (DA Approved Rationalization Plan)


  • Develop and implement national plan for agribusiness investment promotion.
  • Identify areas with strong potential for agribusiness expansion and package into agribusiness investment promotion plan and investment priority plan.
  • Develop and maintain database of investment projects, available technologies, business regulations and incentives, fund sources, among others.
  • Facilitate innovative business ventures.
  • Disseminate information on agribusiness opportunities.
  • Organize investment fora and assist in inbound and outbound investment mission.
  • Provide investment counselling and facilitates matching of investors and industry cluster.
  • Coordinate with relevant government agencies on activities relating to agribusiness investments and enterprise development.

Internally, APD is divided into two (2) Sections: Investment Planning and Information Section and Client Support Section.

  1. APD Process Flow for Possible Investment Project/ Package

    a.   Attend to clients and their inquiries.
    b.   Fill-up inquiry form.
    c.   Evaluate the filled –up form and conduct initial interview.
      • If the client has a specific area in mind, refer to the Regional Field Office, otherwise, refer to database and conduct one on one coaching.

     d.   Refer to technical personnel / agency for the client’s insights on:

      • How To’s
      • Costs and Return
      • Licensing
      • Documentary Requirements
      • Credit Financing

      e.   Coordinate with the Local Government Unit (LGU) concerned.

      f.   Provide Business Plan template such as:

      • Business Profile
      • Operational Plan
      • Marketing Plan
      • Financial Plan

      g.   Evaluate and revise the Business Plan, as required.
      h.   Pass all requirements needed for possible investment project/ plan.

  1. Process Flow for Business Agreement/Investment Contract

          a.   Attend to clients and their inquiries.
          b.   Fill-up inquiry form.
          c.   Evaluate the information indicated in the form then conduct initial review.
          d.   Conduct background check such as site validation and business registration.
          e.   If the client has a ready proposal, conduct evaluation/review of the proposal’s investment
                plan. Otherwise, provide the client with a template proposal.
          f.   Conduct an investment forum and stockholders meeting ocular visit.
          g.   Draw up the Business Agreement and / or Investment Contract.

  1. Request for Country Visit Program /Inbound Mission

           a.   Receive the letter of request or endorsement for assistance from the DFA, Philippine
                 Embassies (PE)/ Agricultural Attaches, Board of Investments, and other agencies
           b.   Verify legitimacy of the request through Philippine Embassy and other possible sources.

        • Inform DFA or DA- Internal Affairs Division (IAD) about the mission and inquire on the needed protocols.
        • Coordinate with the requesting party and request for information about the delegates including the business profile of the prospective investors.
        • Determine the areas of investment, type of partnership, etc.
        • Determine contact details of the delegations.

            c.   Coordinate and facilitate the following:

        • Administrative arrangement
        • Investment briefing
        • Courtesy calls
        • Company meetings
        • Site Visit
        • Networking or business matching

           d.   Follow –up letters of invitation sent, get confirmation and continue with administrative
                  matters/ coordination.

           e.   Conduct the actual visit by the company or delegation. The delegation will be hand held by
                  the APD staff up to the end of the visit.

           f.   Prepare the mission/visit report for the Secretary thru AMAS Director and Assistant
                 Secretary for Agribusiness.

           g.   Request feedback after the mission from the embassies/agricultural
                 attaché’/agencies/bureaus /regions/private sector.

           h.   Evaluates the Feedback report.

          • Consolidate feedback report
          • Identification of areas for improvement
          • Document evaluation and identify next steps
  1. Conduct of Investment Forum and Enterprise Development Seminar Process Flow

              a.   During pre-activity, identify investments/agribusiness projects as to promotion, number of
                     participants and venue.
              b.   Prepare the following documents/requirements needed for the seminar:

          • Special Order
          • Letter of invitation for resource speaker
          • Letter of invitation for participants
          • Letter-request for use of venue
          • Purchase Request for food and other materials
          • Certificates for speakers and participants
          • Program, attendance sheet

               d.   Assign task to personnel, such as:

          • Preparation of documents such as Special Order, Purchase Request, letter, etc.
          • Confirmation of availability of resource speakers
          • Compilation and reproduction of presentations
          • Ocular inspection of venue
          • Preparation of Certificates for speakers and participants

               e.   During the activity proper, undertake the following:

          • Photo/video/written documentation
          • Facilitation during open forum
          • Presentation of Certificates of Appreciation and tokens to resource speakers
          • Documentation

               f.   After the conclusion of the activity, the following activities shall be undertaken:

          • Post evaluation meeting
          • Preparation / finalization of the activity report
          • Liquidation /payments
          • Monitoring (after 3-6 months up to 1 year)
  1. Request for Country Visit Program (Company or Delegation)

             a.   Receive the letter of request from foreign investor to visit the Philippines or receive
                   endorsement for assistance from the DFA, Philippine Embassies (PE)/ Agricultural
                   Attaches, Board of Investments and other agencies.

  1. Verify the legitimacy of the request through Philippine Embassy and other possible sources.
  2. Coordinate with the requesting party and informs the DFA and the DA-International Affairs Division (IAD) about the mission and inquire on the needed protocols.
  3. Coordinate with the requesting party and request for information about the delegates including the business profile of the prospect investors, areas of investment, type of partnership, determine contact details of the delegations, etc.
  4. Arrange the following services depending on the client’s request:
  • Administrative arrangement
  • Investment briefing
  • Courtesy calls
  • Company meetings
  • Site visit
  • Networking or business matching
  1. Follow-up letters of invitation sent, get confirmation and continue with administrative matters/coordination.
  2. Conduct actual visit by the company or delegation until the end of their visit
  3. Submit mission /visit report to the Secretary through the AMAS Director and Assistant Secretary for Agribusiness
  4. Follow-up on the client’s proposed project and other assistance needed until the client decides to locate in the Philippines.

Consolidates and evaluate the report.

Agribusiness Industry Support Division (AISD) will establish a holistic approach in the development of stakeholder-specific agribusiness structures consistent with the nature of the product, distribution plan, and amount of investment provided for the purpose. (DA Approved Rationalization Plan)


  • Provide technical and market-related infrastructure support services
  • Serve as a focal unit in facilitating support activities such as logistic and distribution intervention, material handling and packaging.
  • Maintain database of indicators e.g. prices, volume, etc. for analysis of industry performance and other basic market information.
  • Promote appropriate Product Standards, Quality Management System (QMS) and disseminate other market related information.
  • Support policy reforms relating to market modernization and agribusiness development.
  1. Agri-Pinoy Trading Center and Livestock “Oksyon” Market (APTC-LOM) Process Flow

               a.   Coordinate with DA Regional Office (RFO) regarding AMAS Projects.
               b.   Identify prospective partners for the project.
               c.   Conduct consultation and/or orientation for prospective partners.
               d.   Pre-evaluate the site, proposal, pre-feasibility studies including the draft operations
                     manual as contained in the Letter of Intent (LOI) of the prospective partners.
               e.   Approve and sign the project proposal then endorse it to the National Project
                     Management Office (NPMO)
               f.   Conduct validation of the proposal with the assistance of AMAD staff.
               g.   Endorse the proposal to the DA Secretary for approval
               h.   Coordinate with the proponent through the RFO for the completion of the following
                     documents for processing of the fund transfer.

            • Draft memorandum of Agreement (MOA)
            • Certificate of Availability of Funds (CAF)
            • Obligation Requests and Status (ORS)
            • Financial Statements
            • Work and Financial Plan
            • Certificate of no Unliquidated Funds
            • Land Title
            • Deed of Donation
            • Letter of Introduction
            • Certificate of Geo-Hazard Free
            • Environmental Compliance Certificate (ECC)

              i.   Sign the Memorandum of Agreement with Certificate of Availability of Funds attached.
              j.   Submit the original MOA to the DA-Records Division
              k.   Upon release of funds, start construction of APTC facility
              l.   Inspect and monitor the progress of the construction until its completion.

  1. Foodlane Process Flow

              a.   Request for briefing on foodlane project.
              b.   Conduct orientation-seminar on foodlane project.
              c.   Fill-up and submit application form for foodlane accreditation for truckers/company
                    together with the following requirements:

            • OR/CR of truck (photocopy
            • Photo of truck (front, back and side)
            • Registration Certificate
            • Certificate of Attendance to training
            • DTI registration
            • Mayor’s Permit
            • Matrix of commodities and destinations
            • Others

             d.   Validate submitted documents and conduct ocular inspection of truck and loading area
             e.   Prepare foodlane documents including foodlane sticker and certificate of accreditation for
                   signature of DA officials and approval of DA-RED
             f.   Issue foodlane sticker and Certificate of Accreditation.

  1. Central Bantay Presyo Monitoring Team

          The Central Bantay Presyo Monitoring Team shall be composed of representatives from the
          AMAS, the BPI, the BAI, the BFAR, the NMIS, the NDA, the SRA, the DA CO Rice Program
          and Corn Program staff, and the Agriculture and Fishery Council (AFC). It shall be headed
          by the Assistant Secretary of AMAS.

  • Regular price and supply monitoring of agricultural commodities
    1. Price gathering/collection through the inspection of price tags, interviews with sales personnel,
      buyers, consumers, surveys and like activities.
    2. Determination of price trends and reasons for the increase/decrease of price.
    3. Consolidation of the data collected (AMAS Databank)
    4. Review of the initial data collected and preparation of report.
    5. Review of the final data and report.

        • If cleared, conduct of data analysis
        • If questionable:
        • – Conduct of actual market inspection to verify the alleged violator
        • – Conduct adjudication if there is a confirmed violation through the Consumer
            Protection/ Welfare desk
    1. Submission of the report containing comparative price analysis (Prevailing Price, Average Price,
      Suggested Retail Price, cause of price changes)
    2. Evaluation, review and approval of the report by the Assistant Secretary for AMAS
    3. Submission of monthly Evaluation Report by the ASec for AMAS to the Bantay presyo technical
      Committee (BPTC) with appropriate recommendations, such as, but not limited to:
        • Issuance of suggested retail price in the specified area;
        • Issuance and enforcement of price ceilings;
        • Rationing or limiting the quantity of individual household purchases;
        • Establishment of accredited retail outlets; and
        • Such other similar measures designed to stabilize the price and supply of Agricultural Commodities.
        • Recommendation to the DA Secretary of such measures as may be necessary and reasonable, under
          the conditions prescribed in the Price Act.
  1. Inquiry on Export
    1. Conduct interview and profiling of exporter based on:
          • Product of interest
          • Country destination
          • Source of raw material
          • Volume
          • Price
          • Product certification
    1. Provide the requested information (BPI, BAI, BFAR, export procedure, etc.).
    2. Endorse needed permits to regulatory agency.
    3. Conduct monitoring.

          *Endorsed to DTI-Export Marketing Bureau (EMB) if exporter has incomplete requirements