Agribusiness Promotion Division (APD) will serve as the advocacy unit of the DA which promotes a market –driven approach in enticing potential partners that would enhance the production, distribution and dissemination of agribusiness products and services both locally and abroad. (DA Approved Rationalization Plan)

FUNCTIONS:

  • Develop and implement national plan for agribusiness investment promotion.
  • Identify areas with strong potential for agribusiness expansion and package into agribusiness investment promotion plan and investment priority plan.
  • Develop and maintain database of investment projects, available technologies, business regulations and incentives, fund sources, among others.
  • Facilitate innovative business ventures.
  • Disseminate information on agribusiness opportunities.
  • Organize investment fora and assist in inbound and outbound investment mission.
  • Provide investment counselling and facilitates matching of investors and industry cluster.
  • Coordinate with relevant government agencies on activities relating to agribusiness investments and enterprise development.

Internally, APD is divided into two (2) Sections: Investment Planning and Information Section and Client Support Section.

  1. APD Process Flow for Possible Investment Project/ Package

    • a.  Attend to clients and their inquiries.
    • b.  Fill-up inquiry form.
    • c.  Evaluate the filled –up form and conduct initial interview.
      • If the client has a specific area in mind, refer to the Regional Field Office, otherwise, refer to database and conduct one on one coaching.
    • d.  Refer to technical personnel / agency for the client’s insights on:
      • How To’s
      • Costs and Return
      • Licensing
      • Documentary Requirements
      • Credit Financing
    • e.  Coordinate with the Local Government Unit (LGU) concerned.
    • f.  Provide Business Plan template such as:
      • Business Profile
      • Operational Plan
      • Marketing Plan
      • Financial Plan
    • g.  Evaluate and revise the Business Plan, as required.
    • h.  Pass all requirements needed for possible investment project/ plan.
  1. Process Flow for Business Agreement/Investment Contract

    • a.  Attend to clients and their inquiries.
    • b.  Fill-up inquiry form.
    • c.  Evaluate the information indicated in the form then conduct initial review.
    • d.  Conduct background check such as site validation and business registration.
    • e.  If the client has a ready proposal, conduct evaluation/review of the proposal’s investment plan. Otherwise, provide the client with a template proposal.
    • f.  Conduct an investment forum and stockholders meeting ocular visit.
    • g.  Draw up the Business Agreement and / or Investment Contract.
  1. Request for Country Visit Program /Inbound Mission

    • a.  Receive the letter of request or endorsement for assistance from the DFA, Philippine Embassies (PE)/ Agricultural Attaches, Board of Investments, and other agencies
    • b.  Verify legitimacy of the request through Philippine Embassy and other possible sources.
        • Inform DFA or DA- Internal Affairs Division (IAD) about the mission and inquire on the needed protocols.
        • Coordinate with the requesting party and request for information about the delegates including the business profile of the prospective investors.
        • Determine the areas of investment, type of partnership, etc.
        • Determine contact details of the delegations.
    • c.  Coordinate and facilitate the following:
        • Administrative arrangement
        • Investment briefing
        • Courtesy calls
        • Company meetings
        • Site Visit
        • Networking or business matching
    • d.  Follow –up letters of invitation sent, get confirmation and continue with administrative matters/ coordination.
    • e.  Conduct the actual visit by the company or delegation. The delegation will be hand held by the APD staff up to the end of the visit.
    • f.  Prepare the mission/visit report for the Secretary thru AMAS Director and Assistant Secretary for Agribusiness.
    • g.  Request feedback after the mission from the embassies/agricultural attaché’/agencies/bureaus /regions/private sector.
    • h.  Evaluates the Feedback report.
        • Consolidate feedback report
        • Identification of areas for improvement
        • Document evaluation and identify next steps
  1. Conduct of Investment Forum and Enterprise Development Seminar Process Flow

    • a.  During pre-activity, identify investments/agribusiness projects as to promotion, number of participants and venue.
    • b.  Prepare the following documents/requirements needed for the seminar:
        • Special Order
        • Letter of invitation for resource speaker
        • Letter of invitation for participants
        • Letter-request for use of venue
        • Purchase Request for food and other materials
        • Certificates for speakers and participants
        • Program, attendance sheet
    • c.  Assign task to personnel, such as:
        • Preparation of documents such as Special Order, Purchase Request, letter, etc.
        • Confirmation of availability of resource speakers
        • Compilation and reproduction of presentations
        • Ocular inspection of venue
        • Preparation of Certificates for speakers and participants
    • d.  During the activity proper, undertake the following:
        • Photo/video/written documentation
        • Facilitation during open forum
        • Presentation of Certificates of Appreciation and tokens to resource speakers
        • Documentation
    • e.  After the conclusion of the activity, the following activities shall be undertaken:
        • Post evaluation meeting
        • Preparation / finalization of the activity report
        • Liquidation /payments
        • Monitoring (after 3-6 months up to 1 year)
  1. Request for Country Visit Program (Company or Delegation)

    • a.  Receive the letter of request from foreign investor to visit the Philippines or receive endorsement for assistance from the DFA, Philippine Embassies (PE)/ Agricultural Attaches, Board of Investments and other agencies.
    • b.  Verify the legitimacy of the request through Philippine Embassy and other possible sources.
    • c.  Coordinate with the requesting party and informs the DFA and the DA-International Affairs Division (IAD) about the mission and inquire on the needed protocols.
    • d.  Coordinate with the requesting party and request for information about the delegates including the business profile of the prospect investors, areas of investment, type of partnership, determine contact details of the delegations, etc.
    • e.  Arrange the following services depending on the client’s request:
        • Administrative arrangement
        • Investment briefing
        • Courtesy calls
        • Company meetings
        • Site visit
        • Networking or business matching
    • f.  Follow-up letters of invitation sent, get confirmation and continue with administrative matters/coordination.
    • g.  Conduct actual visit by the company or delegation until the end of their visit
    • h.  Submit mission /visit report to the Secretary through the AMAS Director and Assistant Secretary for Agribusiness
    • i.  Follow-up on the client’s proposed project and other assistance needed until the client decides to locate in the Philippines.
    • j.  Consolidates and evaluate the report.